The Oral Health Foundation has launched a new campaign this week, to help patients make safer choices when it comes to their dental treatment.

The public awareness campaign, named Safe Smiles, will highlight the benefits of safe dentistry and cosmetic treatment when carried out in dental practices by trained and registered professionals.

Safe Smiles is a dental sector response to concerns about the growth of direct-to-consumer alternatives, with the campaign’s organisers worried about patients performing treatments at home – potentially putting themselves in danger.

Today, more patients than ever before are turning to dentistry as a way of improving their appearance. Whether they are straightening, lightening, reshaping, or repairing their teeth, patients must be aware that treatment is extremely complex and requires expert hands and a safe environment.

Unfortunately, many people are making the mistake of attempting treatments at home and following unsafe advice online. Others are choosing to have dental treatment carried out by people who are not legally allowed to do so.

Safe Smiles is urging patients to make the right choices when considering dental treatment, and advising them not to put their health at risk. We’re proud to support the Safe Smiles campaign.

Key messages are:

• Dental professionals have the very best training, qualifications, and experience to help you achieve the smile you are looking for.

• Avoid having dental treatment with anybody that is not registered with the GDC. Not only are these people are breaking the law, but they could also leave you with long term or permanent damage.

• By going to a dentist, you will receive the best care and can guarantee the best results. This makes it the smartest and safest choice.

• To keep you safe, dental professionals and dental practices are following recommended advice to prevent cases of COVID-19. Dental professionals must all wear the appropriate level of protective clothing (PPE) and face masks, depending on their interactions with you.

To find our more about the Safe Smiles campaign, visit

The website features a wealth of useful information including the downside of dental tourism, the dangers of DIY orthodontics and the safest way to get a whiter smile.

At Honour Health, we’re always happy to answer any questions you have about dental treatments or products. We’re here to look after your smile 🙂

Stay safe!